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Trademarks, INPI and stories that teach

All Trademark registration at INPI Risks of not registering Franchising and registered trademarks Stories of famous brands
Trademark registration at INPI
How to choose the right INPI class for your trademark
The most common mistake in a registration application is the wrong class. See how to get it right the first time.
Regicenter Team · Published on Oct 5, 2026 · 2 min read
Franchising and registered trademarks
Law 13,966/2019: what changes for those who want to franchise
Regicenter Team · Published on Oct 2, 2026 · 2 min read
Illustrative photograph of a Listerine bottle beside an amber bottle in an apothecary.
Stories of famous brands
How the Listerine brand came about
Regicenter Team · Published on Sep 29, 2026 · 2 min read
Trademark registration at INPI
How much it costs to register a trademark in 2026
Regicenter Team · Published on Sep 26, 2026 · 2 min read
Consultant compares two similar brand symbols with an entrepreneur.
Risks of not registering
A trademark similar to yours at INPI: what to do
Regicenter Team · Published on Sep 23, 2026 · 2 min read
Trademark registration at INPI
Opposition at INPI: deadlines and how to respond
Regicenter Team · Published on Sep 19, 2026 · 2 min read
Entrepreneur reviews a letter beside packaging and business cards bearing his brand identity.
Risks of not registering
The danger of not having registered your trademark: what happens, what it costs and how to avoid it
Regicenter Team · Published on Sep 17, 2026 · 2 min read
Entrepreneur and consultant review documents beside three models of franchise stores.
Franchising and registered trademarks
A franchisor without a registered trademark: the risks for the franchisee
Regicenter Team · Published on Sep 15, 2026 · 2 min read
Stories of famous brands
The story behind the Havaianas name
Regicenter Team · Published on Sep 10, 2026 · 2 min read
Person points to a marked calendar date beside trademark documents and a clock.
Risks of not registering
I missed my trademark renewal deadline: now what?
Regicenter Team · Published on Sep 5, 2026 · 2 min read
Microentrepreneur packages a ceramic mug with her studio's visual identity.
Trademark registration at INPI
Trademark registration for sole traders (MEI): is it worth it?
Regicenter Team · Published on Aug 30, 2026 · 2 min read