Trademark registration for sole traders (MEI): is it worth it?
Regicenter Team
Published on Aug 30, 2026
Updated on Oct 27, 2026
2 min read
Test post 10. Trademark registration for sole traders (MEI): is it worth it? — a summary of what you need to know before deciding, with the points of attention the Regicenter team sees every day.
The four risks of growing without a registration
Losing the name to a competitor who registered first. Being served a notice for misuse and having to answer in court. Not being able to franchise, because Law 13,966/2019 requires a registered trademark. Being left out of marketplaces such as Amazon and Mercado Livre, which ask for the registration to open a brand store.
What it costs to lose a trademark
Besides causing stress, hurting the company’s image and driving customers away, losing a trademark is also expensive. Costs are estimated at 10 to 100 times what the registration would have cost: logo, business cards, website, uniforms, signage, changes to the articles of association.
Simple rule
Registering is not expensive. Starting over from scratch is.
What the free search reveals
The search compares the name with the INPI database in the classes of your field and returns one of three results: clear path, risk of conflict or unavailable. In the last two cases, the unit in your region explains the options before any filing.